Where it all started

Our founder and owner, Sally Newall, ran a catering business for over 20 years which was in fact the springboard for launching Simply Ice Cream.

After receiving incredible feedback for her homemade ice cream at catering events, Sally decided to move away from full time catering and concentrate on developing Simply Ice Cream into the successful, premium brand we are today.

We believe simple, natural food tastes best.

Our range of ice creams are made using natural, locally sourced ingredients (where possible). We never use any artificial colours, flavours or preservatives. 

Simply Ice Cream is made the old-fashioned way, by hand, in small batches. We have developed over 30 delicious flavours of ice cream and sorbets.

20 years of luxury ice cream.

In 2025 we will have been making our ice cream for 20 years. We have a loyal fan base and can be found in over 450 outlets throughout London and the Southeast.

Our customers often tell us that they are hooked from their very first scoop! We have won 34 Great Taste Awards, 3 Great British Food Awards, and a Veggie Award amongst others.