At Simply Ice Cream HQ we’re thrilled to have set up a franchisee distribution partnership scheme, to expand our brand nationally. The intention behind the scheme is to develop dedicated partners in each county, who form retail partnerships in their area and build their own thriving business. With the support of Simply Ice Cream head office they will be expected to distribute the brand to independent retailers, farm shops, cafes, delis & hospitality venues including restaurants, theatres, cinemas and local attractions. They can also sell direct to consumers through their dedicated franchise shop and add on an events option to the franchise package if desired.
Simply Ice Cream is already well-established in the South East, known for using only simple, natural and local ingredients. We have an extensive list of flavours that are batch made in the family run business in Bonnington, near Ashford. Our founder, Sally Newall, is excited to replicate the business model we’ve formed in Kent throughout other parts of the country, “We have had great success in the South East with our indulgent ice-cream. We use 50% double cream in every batch giving consumers a real point of difference and the retailer a multi award winning ice cream to sit alongside their local offering.”
We’re delighted to have successfully launched with a franchise partner in Suffolk in November 2020, and despite the pandemic they have secured a number of outlets including farm shops, delis, cinemas and event caterers. Our main office has worked closely with the franchise partner to ensure they have the support to approach, win and grow these outlets. They have also chosen the add on event option and have attended numerous events as we have opened back up, raising brand awareness and promoting the B2C option, both of which has also given them more visibility around Suffolk and a higher margin!